Over the past few years, there have been numerous negative reports on quality and authenticity leading to a number of Manuka honey products being removed from retailer shelves overseas.

We also now have an ongoing battle for the use of the name Manuka with Australian producers who have commonly called the Australian Tea Tree Jelly Bush, now renaming the honey Manuka. This activity only adds to global consumer confusion.

We wanted PURITI to define an industry and to raise the global standard and ultimately change the game. We want to defend and enhance the pinnacle position that New Zealand Manuka honey demands and champion the values of purity, quality, honesty and integrity. Genuine Manuka honey is exceptionally rare and absolutely, unique to New Zealand. Genuine Manuka honey must be harvested, tested, certified and packed in New Zealand. Manuka is a Maori word and the name given to the indigenous plant Leptospermum Scoparium.

The consumer deserves to know they a purchasing the real thing and buying with confidence.

Having gone to all the effort of producing Manuka honey of this exceptional and superior quality we wanted to address the other concerns of counterfeit, fake and adulteration.

You can’t stop copying but you can make it difficult, a deterrent and an expensive exercise.

Most Manuka honey brands use the same shape jar, sizes and simple, similar labeling.  Even the label sizes and colours are often similar. The result is customer confusion, easy copying and a harder time identifying genuine products from fake ones.

PURITI packaging is the antithesis of the norm. The reverse of the common standardised packaging of other Manuka honey brands. Designed from the ground up, with the label and jar developed in conjunction, and to complement each other. The unique cylindrical jars and lids are proprietary and exclusive to PURITI. The jar rather than being dark is clear (we have nothing to hide) and we want you to see what you are buying.

We took the label design to the extreme, adding multiple technical anti-counterfeit elements to enhance consumer security. The label is larger and runs over the smooth join between the jar and lid with a tamper evident tear/break strip. We used heavy soft touch paper stock, Spot UV and high build UV lacquer. We added hot stamped gold foil and invisible ink designs only clear under black light. The jar is uniquely laser etched to each batch. The lid has a raised engraved map of New Zealand on the upper surface. 

The combination is at least 11 separate anti-counterfeit and consumer security features.

The PURITI range of jar sizes is also different and broader increasing price point options for those that want to try different strengths.

Have a look at our online store to see what we mean. We have a wide range of Pure Manuka Honey UMF ratings and product types for sale, with more to come.

The result is a product that not only is different - it looks different, feels different and is of superior quality. It cannot be confused, it’s tactile and visually unique. Whoever the consumer, whatever the nationality and wherever they are in the world they can rely on one brand to deliver one higher standard, the best of the best.

Not all sparkling wine can be champagne.

Not all fish eggs are caviar.

Not all cigars can be Cuban and not all Manuka honey can be PURITI.

Where to buy Manuka Honey you may ask? From our online store of course!

Reap all the Manuka Honey benefits. PURITI - the best Manuka Honey brand in New Zealand, providing delicious and pure Manuka Honey New Zealand-wide.